During 2016-2017, the WLA-CdM implemented its project Preventing Violent Extremism: Leaders Telling a Different Story. The objective of this 12 month project, supported by European
Commission DEVCO, aimed at strengthening counter-narratives and producing a multi-dimensional response to extremist messaging by channelling the collective expertise of policymakers, media representatives, experts, practitioners and experience of the Club de Madrid Members, all of them former Presidents and Prime Ministers democratically elected.
The CdM, in collaboration with the Samir Kassir Foundation, conducted a qualitative research study in Lebanon, Tunisia and Nigeria, focusing on how citizens understand, receive and perceive messages of radical groups and the most effective channels for such messages. The aim is to provide evidence-based findings and policy recommendations taking into account local realities, target group needs, and most used channels of communication and the analysis of actual messages of extremist groups. It also provided an assessment of the language, meaning and cultural images contained in the body of these messages in order to explain their attraction and influence on the target group. In addition, the project´s content/media expert, Javier Lesaca, analyzed social media and engagement communication strategies of violent extremist groups.
The feedback and conclusions of the qualitative research and content analysis provided the launching pad for the discussions during the regional forums, CdM high-level missions.
This document contains the main conclusions and recommendations of this initiative.
Read here the Informe Findings for Building an Effective Strategy to Prevent and Counter Violent Extremism