Preventing Violent Extremism: Leaders Telling a Different Story

The Club de Madrid 12 months project “Preventing Violent Extremism: Leaders telling a different story” aims at strengthening counter-narrative messaging and producing a multi-dimensional response to extremist messaging by channeling the collective expertise of policymakers, media representatives, experts, practitioners and the wisdom and experience of the Club de Madrid Members, all of them democratically elected, former Presidents and Prime Ministers.

The overall Objective is to improve national and regional responses to violent extremism threats by developing effective alternative and positive narratives against violent extremism using media tools and evidence-based findings. To that end, Club de Madrid will facilitate national and regional consultations with key governmental and non-governmental stakeholders, including women and youth groups.

Structured Activities include regional forums, qualitative research and content analysis, CdM Member-led missions and bilateral meetings and online campaign & recommendations. Targeted countries are Tunisia, Lebanon and Nigeria.

Led by the Club de Madrid Members, this action has the following specific objectives:

  • To act in bridging the gap between government officials, civil society actors and practitioners, including specialized journalists and representatives from the media, on collaborative efforts aimed at developing an effective counternarrative to radicalization leading to violent extremism;
  • To facilitate dialogue and knowledge-exchange between key stakeholders working on counter-recruitment and counter-narratives;
  • To promote the implementation of international community efforts’ in the P/CVE field, in particular, the work of the EU and other international, regional and national actors in developing effective counter-narratives.

The project hopes to achieve the following:

Result 1: A set of comprehensive, evidence-based recommendations/guidelines on how to build alternative narratives to messages of hate and intolerance, developed;

Result 2: Coordination and cooperation among policy makers, civil society organizations and media experts at the local, national and regional levels for the development of sustainable P/CVE policies, strengthened;

Result 3: An informal multi-stakeholder, multi-regional space/platform for cross-learning on P/CVE policies, counter narrative communication strategies and good practices, particularly with the use of traditional and social media, facilitated;

Result 4: Awareness on existing international community’s tools and initiatives for building P/CVE capabilities, raised;

Result 5: Visibility and dissemination of good practices and recommendations to promote proven P/CVE communications practices through the online platform, scaling up the outreach and impact of credible voices against violent extremism and regard for pluralism, while ensuring diversity of the media sources, increased.

Result 6: Detailed, in-depth qualitative analysis on the elements of effective counter and alternative -narratives to violent extremism, including communication tools, messaging, language and audience, developed.